As much of the gaming industry moves toward the integrated-resort model, casinos need to seize opportunities for more revenue in areas beyond the gaming floor, especially their hotels.
To truly optimize total resort profit and guest loyalty, a comprehensive revenue strategy is needed.
GameChanger, the cloud-based application from Duetto, is the gaming industry’s solution that incorporates dynamic sources of forward-looking data to help casinos calculate future demand, set optimal room rates and make the smartest reinvestment decisions to balance loyalty and profitability.
In 2016, fully deployed hotel properties using GameChanger recorded an average lift in RevPAR index of 6.5 percent.
GameChanger won the Best Productivity Enhancement Technology Award in the 2015 GGB Gaming & Technology Awards program. The next year, Duetto released ScoreBoard, another application for optimizing forecasting, reporting and data visualization.
Similar returns on investment are possible for integrated resorts, as is a shift in strategy in which all a casino’s departments, from marketing and player development to operations and revenue management, break out of their silos and collaborate better.
Operators can stop relying on old-school, “gutfeeling” methods when making reinvestment decisions, and start using predictive analytics to segment guests by a more sophisticated calculation of customer worth, and use that data to send more targeted offers and promotions to the marketing database.
Competition for guests, including gamers and nongamers alike, will only increase as the gaming industry continues to expand throughout the country.
GameChanger enables casinos to yield all different room types independently and dynamically, driving incremental revenue even on non-sellout days.
Reinvestment rates no longer need to be broad and static.
Instead, they can be flexed by stay date and customer segment—based on ADT or any other metric important to the property—giving casinos more flexibility to accommodate guests without sacrificing profits.
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